Mr. Levis

So, my husband will only wear Levis. I've known him since my freshman year at RISD and have never seen him in a pair of jeans that wasn't Levis. I can understand it, it makes things simple. So recently when the new organic line of Levis arrived at the store I was psyched. Here was a way for him to buy something organic without compromising his personal style. Alas, he came back from the store this weekend with a nice new pair of Levis, but not organic. I can't really be upset, he never vowed to go organic for a year, but I was disappointed. I thought this would be an easy one.

I bought two pairs of Levis organic jeans, however, and I'm pretty happy with them. One pair of very dark wash, skinny jeans and one pair of "vintage" boot cut. I wear them both a lot. I am pretty happy with the price, too. Levis is making both high-end and mid-range eco jeans. Both pairs I bought were about 65 dollars, which I thought was pretty reasonable for organic denim.

A lot of the choices for going organic, or not, come down to price. What's reasonable? I guess it's different for every person. I hear the phrase "I can't afford it" a lot. And while sometimes this is true, I think it often comes down to a mentality of why get one when you can buy five? In a society where a celebrity is lampooned for showing up in the same article of clothing twice, we are trained to want more and more. I am definitely not immune to this, on the contrary, I have been guilty of walking out of Target in the past with 4 new shirts because they were on sale for 6 bucks a piece. I didn't need the shirts, but they were kind of cool, and I kind of wanted them, and they were really cheap.

If people returned to buying fewer, but higher quality items it could make a huge impact.