Wednesday, June 13, 2007

on Target? no, but getting a little better

For a while now I have lamented that Target seems way behind in organic clothing, as in I've never seen a piece of organic cotton clothing in the store. I would think they would be a little quicker on the uptake of sustainable clothing, because they are so progressive using great, cutting edge designers. Cool and tempting but why not sustainable?

Although I have not hit clothing gold at Target (and haven't seen anything that will suggest I might sometime soon) I did find two happy surprises. One was a set of organic sheets for my son's bed. They are light blue, and fitted sheet, flat sheet and one pillow case were bundled on sale for $20! The color choices were a bit limited, but there were four choices that could accommodate a lot of different rooms.

I also found some nice green organic dish towels. These were not on the web site, but only in the store. On line I also saw organic bath towels, and though I didn't notice them in the store, I also wasn't looking for bath towels at the time. The sheets and dish towels were both on nice end-cap displays, very obvious and easy to find.

I know there are a lot of great companies out there selling organic sheets outside of big box marts, but I also think these are the places where average americans will likely make their first organic purchases, so I think it is a good sign when you see anything sustainable in those places.

I haven't been back to see if the organic line at H&M has arrived at the local mall, but I'm not holding my breath. I was recently in Sweden, home of H&M, expecting the huge line of organic products that was promised on their web site half a year ago. I was disappointed to only find a hand full of tops in two different cuts.

The wait continues.

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